Case 1.2 Cameron Auto Parts: Early Internationalization

This is a 2 page paper and it has to be completed within the next 16 hours

The paper is about the case above “Case 1.2 Cameron Auto Parts: Early Internationalization” and you have to answer to this 4 questions:

  1. Should Cameron have licensed McTaggart or continued to export?
  2. Was McTaggart a good choice for licensee?
  3. Was the royalty rate reasonable?
  4. What about the alternatives to licensing?

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