• This presentation is worth 25% of the module. Your employer is a UK-based multinational enterprise (MNE) looking to invest overseas. Your employer has assigned you the task of researching your chosen global industry.
You are required to present on the structure and state of your industry, and on the macroeconomic health of one key economy. Instructions:
• Select one consumer market (GERMANY) in your chosen industry and carry out an assessment of its macroeconomic performance. AND COMPARE WWITH OTHER COUNTRIES
You should select either the largest market or the fastest growing market. It is recommended you make use of the key macroeconomic variables used in Lecture 5 Economic Performance,(GDP, UNEMPLOYMENT, DEBT,INFLATION) and make use of benchmarking and comparisons (with the other 3-4 consumer markets of the chosen industry WHICH ARE (UK, CHINA, ITALY, GREECE)
Do this for the ‘4 biggest consumer markets (cOMPETITORs) in your industry’ and for a 10 year period 2005-2015
SHOW THE ECONOMIC PERFORMANCE(GDP, INFLATION ,UNEMPLOYMENT, ETC,,) ON GRAPH WITH EXPLANATION OF THE GRAPH ….
THE DATA HAS TO BE TAKEN FROM THOS REFERENCES:
Yahoo! Finance Industry Centre
http://www.imf.org/external/datamapper/index.php World Bank:
Office for National Statistics: