750-1000 Word Reflection
Right after spring break, we’ll have a guest speaker—Ryan Zaar–and he also has an internship he wants to share with students.
Ryan Zaar and I worked together at Cramer Krasselt and now he’s Vice President, Marketing for HSA Bank. Ryan is going to talk about the Integrated Marketing process—brand positioning/strategy, identifying insights through research (e.g. SWOT analysis, understanding target audience & competition, etc.), repositioning/brand message, crafting a great tagline, communication options. This is all information that will be helpful for you to successfully complete the next two phases of the IMC team project.
As with any guest speaker, you’ll be expected to post a 750-1000 word reflection on key takeaways from his presentation into the dropbox no later than Monday, April 1.