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Strategic Planning


Need by 23 Jan 2016 at 2300hrs/minimum 1 page APA styled essay


Utilizing the Internet, research the homepages of a 3-star hotel organization in the United States and a 5 star international hotel organization. You must choose a different hotel chain for each location.


Write a minimum 1 page APA styled essay comparing your chosen hotel websites and answer the following questions:






  • Compare and contrast the goals and objectives (business strategy) of each property. Identify each of their competitive strengths.

  • Is their goal congruence (organizational goals and individual employee goals mesh rather than clash) at either or both of the properties?

  • Which company identifies their role in employee and community relations as part of their business strategy?

  • Since environmental issues are a very important topic in the hospitality industry, what plans do these companies have to do their part in helping to sustain the environment?


May use the following reference: Barrows, C. W. (02/2011). Introduction to Management in the Hospitality Industry, 10th Edition. [VitalSource Bookshelf Online]. Retrieved from


Need by 23 Jan 2016 at 2300hrs/minimum 1 page APA styled essay


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