UNIT VI ASSGNMNT MKT 8301

 During this assignment, you will take on  the role of a market researcher. You will conduct a survey using an  online tool (e.g., SurveyMonkey) of your choosing. Follow these steps: 

  1. Utilizing the questionnaire you developed in Unit IV, prepare  the survey for online distribution. There are many tools online where  you can sign up for a free account. Include the survey in your  assignment submission (minimum of 15 questions in the survey).
  2. Distribute the online survey to at least 15 respondents that you  are fairly certain will respond (the goal is 10 responses). Note that  this can be a convenience survey (friends, colleagues, and family).
  3. In at least two pages, discuss the various metrics provided by  the online survey tool and their advantages/disadvantages to the market  researcher. Include at least three survey metrics in your assignment  submission to support your discussion.

Adhere to APA Style when constructing  this assignment, including a title page. Please note that outside  sources, a reference page, and an abstract are not required. 

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