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Unit VI Assignment


Question 6


How can the researcher ensure that the generated confidence interval will be no larger than the desired interval when estimating a population proportion?


Question 7


Define the appropriate target population and the sampling frame in each of the following situations: a) The manufacturer of a new cereal brand wants to conduct in-home product usage tests in Chicago. b) A national chain store wants to determine the shopping behavior of customers who have its store charge card. Explain why you selected the target population and the sampling frame in each of these two situations.


Question 8


Visit the comScore SurveySite website Examine the Internet surveys being conducted. Describe the sampling plans being used and the context in which they are being used.




Malhotra, N. K. (2010). Marketing research: An applied orientation (6th ed.). Upper Saddle River, NJ: Prentice Hall.


Questions are in reference to chapters 11 and 12 of the text book.


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