We are living in a data-rich world where  consumers have fast and efficient access to significant quantities of  data to assist in their buying decisions. Prepare an  that  addresses these points related to the changing world of data gathering: 

  1. Identify a marketing research problem for a hypothetical company.
  2. Discuss how artificial intelligence will enable market  researchers to better predict expected results to address the above  marketing research problem. Include details on how it will increase  data-gathering efficiencies.
  3. Compile three market research questions aligned with the  research problem above. Discuss how these questions align with the  research problem and the purpose of the research study. What makes a  good research question?
  4. Explain how the use of cluster analysis can assist the market  researcher in predicting the results of the marketing research. Apply  this response to the research problem and research questions above. 

Your response should be at least two  pages (not counting the title page and references page). You should  include at least two credible resources from the CSU Online Library.  Adhere to APA Style when constructing this assignment, including in-text  citations and references for all sources that are used. Please note  that no abstract is needed. 


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