Using your analysis of the strategic plan from the Wk 2- Strategic Plan Research assignment (ben and jerry’s, attached), complete the following:

Analyze in 350 to 525 words the:

  • Purpose of the strategic plan
  • Key objectives:
    • Market development and how your ideas fit
    • Process improvement
    • Development of people
    • Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?
  • Key performance indicators (KPIs) to measure performance over time

Recommend initiatives to support your objectives to improve the strategic plan.

Every bold bullet must have it’s own header

Identify ways to adapt to the changing business environment.


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